Seed, fertiliser, crop-protection and biostimulant companies sell through long chains. Their path runs from plant to distributor to dealer to farmer, across many states and languages. Most of that chain is invisible to head office. Newway builds the software and runs the marketing that makes it visible and measurable.
The agriculture industry today
- India is one of the world’s largest agricultural producers, with rice, wheat, pulses, cotton and horticulture spread across very different climates and seasons.
- Selling is seasonal. Kharif and Rabi windows are short. A campaign that launches two weeks late misses the season.
- Farmers decide locally. Dealers, word of mouth and messages in the farmer’s own language drive purchase.
- Field teams are hard to see. Reps cover dealers and farmers across districts, often reporting on paper or WhatsApp.
- Data sits in silos. SAP holds orders, Salesforce holds accounts, and campaign, field and farmer data live in spreadsheets.
- Counterfeit inputs hurt trust in genuine brands, so traceability and farmer education matter.
How Newway helps agribusiness
Newway Agri
Our agri growth division. Market entry and GTM strategy, registration support, agri CRM and farmer marketing for seed, fertiliser and crop-protection companies in India, including overseas brands entering the market.
AgriForce OS
Our agri software platform. It runs campaigns, field teams, dealers, farmers and plant operations in one live system on top of SAP and Salesforce, with a multilingual voice AI agent built in.
Agri technology and growth services
Technology that works as hard as the land
See how we built an AI-powered operating system for a modern agribusiness in the AgriForce OS case study, or talk to us about your next season.