Swan Clean: a premium laundry brand marketed and automated end to end
Swan Clean is a premium laundry and dry-cleaning brand from Chandigarh, now growing as an India-wide franchise. Newway built its brand, website, booking journey, ads and the automation that follows up every lead.

Where we started
A new premium brand in a market used to local dhobis, needing steady collection bookings across Chandigarh, Mohali and Panchkula, with every lead reaching the right store fast.
- Brand guidelines, voice and creative system used on every ad, flyer and store board
- Meta lead campaigns across the Tricity, testing instant forms against the website booking page
- A custom lead CRM that routes each enquiry to the nearest store by city, with store logins
- A bilingual English and Hinglish voice agent that calls customers with cohort-specific scripts
- WhatsApp campaigns, website, Android and iOS booking apps, and local SEO for every service
- Franchise pages and search presence for laundry and dry-cleaning franchise enquiries across India
Bookings now arrive from ads, the website, the apps and WhatsApp, and every lead lands in one CRM with its store and source, so the team calls back fast and spends only on what converts.
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