Client story
Oszea: Meta sales campaigns for a D2C sneaker brand in NZ and Australia
Oszea sells Tasman Essentials waterproof sneakers online. Newway is its core integrated partner, running Facebook and Instagram sales campaigns and the optimisation behind them across New Zealand and Australia.
ClientOszea
SectorD2C footwear
MarketNew Zealand and Australia
ServicesMeta Ads, Shopify, Daily optimisation
The challenge
Where we started
Two markets, one Shopify store, and a need to scale sales while holding return on ad spend and cost per purchase to firm targets.
What Newway did
- Separate New Zealand and Australia campaign structures, so no ad runs in both
- Product and lifestyle creative tests to find winning angles
- A daily optimisation report against agreed ROAS and cost per purchase targets
- Budget moved to winners and weak ads switched off every week
The result
Oszea scales paid social market by market with clear daily visibility on what each ad returns.
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