Client story
Quay Harbor: taking custom food trailers and kiosks into the US market
Quay Harbor builds custom mobile business platforms, from food trailers to kiosks. Newway is its core integrated partner for a fresh entry into the United States.
ClientQuay Harbor
SectorCustom mobile business platforms
MarketUSA
ServicesBrand strategy, US marketing plan, Website, Lead capture
The challenge
Where we started
A strong product with no US sales yet, entering a crowded market that buys on trust, build quality and speed of response.
What Newway did
- Brand positioning and a full US branding plan
- A US go-to-market and marketing plan with a recommended launch wedge
- A new quayharbor.com website, staged and taken live
- Lead capture and follow-up designed around US buyers
The result
Quay Harbor now goes to market in the US with a clear brand, a focused launch plan and a website built to turn interest into qualified enquiries.
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