Client story
Verdesian Life Sciences: Newway as the on-ground India team
Verdesian, a US agri-input company, entered India with Newway as its on-ground marketing and sales support team.
ClientVerdesian Life Sciences
SectorBiostimulants and nutrient use efficiency
MarketIndia
ServicesMarket entry, Social media, Channel sales
The challenge
Where we started
Launch a global brand in India without building a full local team from day one.
What Newway did
- Kharif social media planning and content
- Distributor and channel development support
- Pitch material for universities and partners
The result
Verdesian built its India presence through Newway, and the model became our template for international agri-input brands entering India.
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