Client story
Nidhi Seeds: a Hindi performance campaign for a research pea variety
Nidhi Seeds, a brand of Rutu Crop Care, asked Newway to drive farmer demand for its Nidhi Hara Bhara pea in Madhya Pradesh for the Rabi season.
ClientNidhi Seeds
SectorSeeds
MarketIndia, Madhya Pradesh
ServicesMeta Ads, Hindi creative, Video
The challenge
Where we started
Reach pea growers in the right districts before sowing, in Hindi, and keep the campaign tuned through the season.
What Newway did
- A season plan with phase gates from launch to season close
- Eleven Hindi ad copy variants and video edits made in-house
- A full Ads Manager build with a live budget model
- Twice-weekly optimisation reviews through the season
The result
A disciplined, season-long farmer campaign in Hindi with every phase reviewed and budgets moved to the best districts and creatives.
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